This is a typical "beauty" based advertisement.
How can a beauty so absorbed in smell a stinking shoe? What it actual trys to say is that even a beauty can become a captive of a lovely and smell-less shoe.
In Japan, 3B (Beauty, Beast, Baby) are considered the most effect weapon for advertisement.
By the way, I used Gimp to rectify the distortion of this picture, which was taken in a subway from an acute angle.
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